November saw the exclusive relaunch of the Bower Roebuck brand in South Korea as part of a joint venture between the mill and Grimm International. This premium brand of British Suiting Cloth has a storied history which started in 1899. 125 years later and the venerable textile mill is finally getting a fresh, modern and exciting new look, exclusively distributed by our agency.
With Sales & Design Director Wayne Fitton on-hand to introduce this new range, we have been delighted by the enthusiasm and positive feedback that has been generated at launch. Mr Fitton was extremely impressed by the passion of South Korea's highly professional tailors and designers.
The first bunch in a new line is called, aptly, Generations, a passing of the torch from the experienced craftsmen that built the brand, to a new breed of fashion designers that have made the brand a favourite for Hollywood productions such as Oppenheimer (worn by Robert Downey Jr and Matt Damon) to global fashion brands.
Working together, Bower Roebuck and Grimm International have created this bunch to offer a fresh take on classic designs, with shades and patterns selected by South Korea's leading tailors. Truly a product of cooperation, this new collection is also made entirely from 100% RWS wool, ensuring that the cloth enjoyed by our generation can also be appreciated by the next.
If you would like to see the new bunch, please get in touch and we'd be delighted to introduce you to this bold new take on a British classic.
Generations - Beautiful. Fashionable. Sustainable.
